5 Factors Contributing to Higher Prices:
1.Excellent Level of Service: A martial arts school committed to providing an exceptional customer experience may reflect this dedication in its pricing. Elevated service standards might encompass:
- Multiple lasses Seven Days a Week
- Multiple Instructors and Staff Members
- Inclusivity Across Age and Skill Levels
- Specialised Family Classes
- Dedicated Beginners Programme
- Instructor Training Programmes
- Private Tuition
- Additional Offerings like Competitions, Seminars, Summer Camps, Social Events, Birthday Parties, Corporate Training, etc.
2.Great Location: Property and venue costs exhibit regional disparities, impacting overall pricing. City centre locations, particularly in places like central London, often command higher prices. Affluent areas may similarly correlate with increased costs. Generally, schools situated in well-accessible locations with good transport links and parking facilities might experience upward pressure on prices due to elevated rents and property values.
3.Modern Venue: The venue type is a pivotal determinant of prices. Martial arts schools housed in spacious, modern spaces like retail units, business units, or industrial units tend to carry higher overheads (rent, rates, lighting, heating, insurance, etc.), which can influence pricing.
4.Excellent Facilities: Top-notch facilities often translate to a premium price tag. A modern and spacious martial arts school, equipped with the necessary tools for safe and high-standard class delivery, inclusive features like viewing areas, changing cubicles, a shop, and even a café, may justify prices above the average.
5.Professional Instructors & Staff: The calibre of instructors and staff can significantly impact pricing. Seasoned professionals who make teaching martial arts their livelihood, possessing extensive expertise and teaching capabilities, understandably command higher fees. Instructors with years of investment in knowledge, skill development, and global experiences contribute to a martial arts school’s ability to charge above-average prices. A school operated by instructors of this calibre, complemented by quality assistant instructors and fully trained staff, often reflects this commitment in its pricing structure.